The production cycle

How it works

Four steps, one questionnaire, a complete business. Here's exactly what happens.

Step 1

Sign in with your email

No password, no long form. Enter your email, tap the link we send you, and you're in. That link works once and expires in 15 minutes.

Hands writing notes at a table
Step 2

Pick your path and answer the questionnaire

Physical product, service, SaaS or digital — pick your track and the questions adjust. Fourteen short sections: founder, offering, customer, problem, market, brand, pricing, costs, money, team, legal, go-to-market, launch goals, and delivery. Save as you go and come back any time.

Hands typing on a laptop
Step 3

Neal's production cycle runs

Your answers feed the same process Neal's used for twenty years: market research, positioning, a real financial model, an org plan, legal checklist, go-to-market plan, fifteen days of launch content, and a website — all built for your specific business.

Maker's hands shaping leather goods
Step 4

It lands — Drive, email and text

A Google Drive folder shared straight to your inbox, an email with everything linked up, and a text if you opted in. Your new business site is live. Track status any time from your dashboard.

Colourful storefront opening in the morning

Ready when you are

Start your business →