SaaS and software
Price it, ship it, keep the customers
Answer the questions once. Get your pricing tiers, your retention plan, your funding path and fifteen days of launch content.
Who it's for
Built for you if
- Founders with a working build or a prototype
- Technical people who have never priced a product
- Teams moving from one-off projects to a product
What changes
What changes for you
- Recurring revenue is modelled month by month, so growth is a plan you can check rather than a hope.
- Churn is given a number and a cause, and the plan says which part of onboarding or support to fix first.
- Your cost to win a customer is set against how long they stay, so you know when a channel pays for itself.
- Pricing tiers are drawn from what your customers actually value, with a named upgrade reason between each one.
The numbers
The numbers we build
In a live Google Sheet you can change and re-run.
Recurring revenue each month across the next three years
Share of customers leaving each month, and what that costs you
What you can spend to win a customer, and how many months until it comes back
Cash in the bank each month, and how long it lasts at your current burn
Questions
Straight answers
I have no paying users yet. Is it too early?
No. Early is the cheapest time to set pricing. The plan uses your assumptions, labels them as assumptions, and gives you the test that turns each one into a fact.
Do you write any code?
No. BIP builds the business around the software: pricing, positioning, the financial model, the go-to-market plan and a launch site. The product itself stays yours to build.
Free trial or free tier?
The plan takes a position and explains it, based on your sales process, your cost to serve and how long buyers take to decide. You can change it and the model updates.
Your turn
Start your SaaS business
Bring the idea.
One questionnaire. A whole business back, in your own Google folder.