Questions
Everything people ask before they start. Still curious? Ask Maui, bottom right.
Getting started
What is BIP?
BIP takes any offering to market. One guided questionnaire in, a complete business out: plan, numbers, brand, go-to-market, launch content and a live website.
Who is it for?
Anyone taking something to market: a physical product, a service, software or something digital. First-timers and people already selling both fit.
Do I need a business already?
No. An idea is enough. BIP works with what you have and builds around the gaps.
How long is the questionnaire?
Fourteen sections, and you can save and come back any time. Short honest answers are fine.
How do I sign in?
A magic link sent to your email. No password to remember, and BIP will never ask you for one.
What you get
What exactly do I get?
A Google Drive folder with fifteen deliverables: a start-here plan, business plan, market research, brand guide, pricing and unit economics, a live financial model, a funding path with a pitch deck, an org plan, operations, a legal checklist, a 90-day go-to-market plan, 15 days of launch content, email sequences, a sales one-pager, and a real website.
Is the website real or a mockup?
Real. It goes live on the web at launch.mfautomations.ai, and the HTML sits in your folder too.
Do I own it all?
Yes. Your business, your documents, your site. Take it anywhere.
How long until I get my package?
Builds run in a queue, so it depends what is ahead of yours. Your dashboard shows live progress and the email arrives the moment it is ready.
Can I change my answers after I submit?
A running build uses what you submitted. Start a fresh project with the new answers, or send your email to Neal and he will sort it with you.
How is this different from a chatbot?
You get finished deliverables, not a chat log. One questionnaire produces a shared Drive folder with a working financial model, a pitch deck, 15 days of content and a live website.
Money and numbers
What does it cost?
Nothing. BIP is free: no card, no checkout, no charge. You go through the production cycle and get your whole package.
Is the financial model editable?
It is a Google Sheet with live formulas: 36-month P&L, cash flow, break-even, runway, and both bootstrap and raise scenarios. Change the inputs and it recalculates.
Can you guarantee I will get investors?
No, and we would not trust anyone who did. You get the pitch deck, the numbers and the investor pack. The raise is yours to run.
Will this make me money?
We cannot promise that. You get the plan, the pricing and the launch, and the market decides from there.
Is any of this legal, tax or financial advice?
No. The legal and compliance piece is a checklist, and anything binding should go past a qualified professional.
Privacy and your data
What do you store about me?
Your email and name, a phone number if you gave one, your answers, your project and its status, and your chat with Maui.
Will you text me?
Only if you tick the consent box and give a mobile number. No number, no text, and you can say stop at any time.
Do you sell my data?
No.
Who can see my Drive folder?
Only the email address you give, plus BIP. It is not public and it is not shared with anyone else.
Working with Neal
Who is Neal Weinstein?
The expert behind BIP: 20+ years across product design, product capture and product marketing. Miami Beach, grew up in Miami, came up through every job, and founder of Caviar Pixels.
Can I talk to a real person?
That is Neal. Leave your email on the contact form or with Maui in the chat and he will come to you.
Who is Maui?
Maui is the BIP concierge in the chat panel. He answers questions about BIP, and when something needs Neal himself he hands it over.
Can you add reviews or traction to my materials?
Not invented ones. Nothing fake goes in your package: no reviews, press, traction or numbers you did not earn.
Bring the idea.
One questionnaire. A whole business back.